Nollywood actor Jidekene Achufusi emphasized that creatives should not solely rely on awards as their primary motivation.

When questioned about his thoughts on the AMVCA nominations and his feelings regarding the perceived snub, Achufusi stressed the importance of not letting awards dictate one's worth or success in the industry.

His comments shed light on a broader conversation within the creative community about recognizing achievements beyond accolades, emphasizing the significance of personal growth and artistic fulfillment.

By expressing his perspective on the matter, Achufusi contributes to a dialogue about redefining success in the entertainment industry, resonating with fellow creatives and audiences alike who prioritize passion and authenticity over external validation.

Jidekene replied, “Well, experience teaches you that everytime there is always going to be a generational shift. Sometimes, the people who do these awards have targets. It could be, ‘Let’s make sure we bring on new people or let’s make sure the veterans know that we see them.’ It could also be, ‘Last year we went that way, this year let’s go this way.’ I don’t know what they think about when they make the selections that they make. But I do believe that collectively, there would always be news about whatever selections that they made.

“So my advice would be, it is a win win for everybody. Whatever your motivations are, it shouldn’t be limited to awards because at the end of the day, if you made good films or you are getting better roles than you did last year, you are winning. And our real focus is to feed the Nigerian film market. Not necessarily about who is where or who is not where.”