The merger will ultimately
help both markets as the company aims to
differentiate their smartphone offerings
while at the same time taking advantage of
the networks and marketing know-how of
the wireless division for camera sales.
For many, the capability of a smartphones
camera is a key selling point and to some,
its more important than other specifications
like the processor or storage capacity.
Samsung has experimented with improved
camera technology in their smartphones in
the past, most recently with the Galaxy S4
Zoom.
The handset essentially molds a real point-
and-shoot digital camera with a smartphone
for the best of both worlds. Its of course a
bit bulkier than your standard smartphone
but youll also enjoy much better photo
quality than youd get with a typical
smartphone camera due to the 16-
megapixel CMOS sensor, optical image
stabilization, 10x optical zoom and the
xenon flash.
The news also means that Samsungs point-
and-shoot and mirrorless cameras will likely
be marketed more aggressively but theres
really no hiding the fact that the
announcement is geared more toward
improving smartphone cameras than selling
traditional digital cameras.
Its unclear exactly how long it may take for
the merger to result in viable improvements
to Samsung smartphones nor do we really
have any idea when we could expect to see
the camera division mix up its marketing
efforts.