The deal to purchase Twitter for $44 billion was close on Thursday, October 27, the world's richest man, Elon Musk has appealed to advertisers saying that he is buying Twitter because it is a cornerstone of civilization and that it would help humanity.

Musk's appeal comes amid claims that he will turn the company into a cesspool of free-for-all commentary, and that many people with extremist views may have freedom to post when he becomes the owner, a move that will put off advertisers .

Posting on his Twitter handle on Thursday October 27, Musk promised that Twitter will not be free for all after he acquires it.

''Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences! In addition to adhering to the laws of the land, our platform must be warm and welcoming to all," he tweeted via a note. "Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise. To everyone who has partnered with us, I thank you. Let us build something extraordinary together."