The subscription will cost $11.99 per month on web browsers or $14.99 per month on iOS. Zuckerberg made the announcement on his Instagram Story, on Sunday.

“Good morning and new product announcement: this week we’re starting to roll out Meta Verified — a subscription service that lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support. This new feature is about increasing authenticity and security across our services. Meta Verified starts at $11.99 / month on web or $14.99 / month on iOS. We’ll be rolling out in Australia and New Zealand this week and more countries soon.”

A spokesperson for Meta said that the company will shift the emphasis of the blue badge to authenticity in order to verify more people. “We are evolving the meaning of the blue badge to focus on authenticity so we can expand verification access to more people,” the Meta spokesperson said. “We will display follower count in more places so people can distinguish which accounts are notable public figures among accounts that share the same name.”