The sleek new single was officially unveiled on July 22 at midnight KST alongside its accompanying music video as the first look at the NewJeans, the first K-pop act to debut under HYBE’s recently launched independent music label ADOR (All Doors One Room).
The visual for 'Attention’ depicts the five-member act roaming the streets of Spain, depicting the narrative of a close-knit group of teenage girls as they come together to perform the song’s energetic choreography.
They croon in the chorus, "You got me looking for attention / You got me looking for attention / Got me confused, but one thing’s for sure, I know you’re the one." ADOR later released a performance video for the track. Watch it here.
NewJeans is composed of Vietnamese member Hani, Australian-Korean idol Danielle Marsh (also known as Mo Ji-hye), Haein, former kids’ group USSO.GIRL member Hyein, and Minji, who is best known for her past appearance in the music video for BTS's 2021 English single "Permission To Dance".
The release of 'Attention’ is notably the first “content” from the girl group to have been unveiled by ADOR since the announcement of the group’s launch was made earlier this month.
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