Lionel Messi, the superstar of Paris Saint-Germain, will wear the phrase "GOAT" on his sleeve alongside the rest of his colleagues.
The Ligue 1 club has agreed to a multi-year deal with the next-generation lifestyle platform.
PSG and GOAT have agreed to a deal till the end of the current season.
They'll also have their logo imprinted on the sleeves of training, warm-up, and matchday shirts starting July 1.
Messi, Neymar, Marco Verratti, Georginio Wijnaldum, and Achraf Hakimi have all modelled the new look.
"We are happy to welcome GOAT into the Paris Saint-Germain family," said Marc Armstrong, PSG's chief partnerships officer. As a result of this collaboration, GOAT joins a select group of club partners featured on our iconic jerseys.
“GOAT is the ideal partner for the club. It reinforces our position as an icon of sport and style with fans around the world. Together, we will develop exciting and creative experiences to delight fans everywhere.
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