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Singer Amaarae faults Grammy organisers for creating African category

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ENTERTAINMENT CELEBRITY: Singer Amaarae faults Grammy organisers for creating African category [New Entertainment Celebrity] » Naijacrawl
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Ghanaian-American singer Ama Serwah Genfi, better known as Amaarae, has berated the Recording Academy, organizers of the Grammy Awards, for jam-packing all African music genres under one category at the award show.



The Daily Post recalls that the Grammys recently created a category for ‘Best African Music Performance.’

The award organisers said the category is open to both contemporary and traditional music from the African continent, including Afrobeats, Afro-pop, Amapiano, High Life, Fuji, etc.

But in a recent interview with Metro TV, Amaarae said the packing of all African musical genres under a single category at the Grammys was “reductive.”

She said: “The idea of an African category [at the Grammys] is great in practice, but I think it is reductive. There are way too many categories to just place them under the umbrella of African music.
“Take a song like ‘Sad Girlz’, ‘Calm Down, Calm Down, orLLast Last’; these are all songs that didn’t just do well in Africa but did well globally and had humongous global impacts. So, to me, they are popular records.
“So, I feel like a record like [Rema’s] ‘Calm Down’ with the remix with Selena Gomez should be able to compete in pop categories [at the Grammys]. I feel like [Burna Boy’s] ‘Last Last’ should be able to compete in hip-hop, RnB, or pop categories and not be relegated to just the African category because that’s reductive of the works that [African] artists have done to break boundaries.”

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Ojo Sunday Victor, A Professional Graphics Designer, and a skilled Content Writer in Entertainment, News and Sport Update.!An Undergraduate in Ladoke Akintola University of Technology (LAUTECH, Ogbomoso). Read More

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