The technicolor box of the gluten-free cereal sports a blue dog holding a spoon and makes the claim that it will have "more corn, more flavor, and more marshmallows.
The accompanying Instagram post from Master P read, "[Snoop Dogg], we're taking over grocery stores with the best tasting cereal in the game.
The cereal will be sold by Broadus Foods, a company that Snoop Dogg (real name Calvin Broadus) founded. Broadus Foods also sells a number of breakfast items under the Snoop brand, including oatmeal, pancake mix, and syrup.
The Snoop Loopz website states that a portion of the cereal's sales proceeds will go to charities that support a range of causes, including homelessness. Master P wrote of the proceeds, "The more we make, the more we give." The cereal has not yet received a release date.
The rapper Snoop Dogg has undertaken a number of previous food and beverage projects. His latest is a line of cereal. Earlier this year, Snoop released a new wine under his 19 Crimes brand in association with Martha Stewart, expanding the lineup to include red and rosé wines from California.
For his part, Master P has been delving into the food industry for some time, releasing a selection of energy drinks, ramen noodles and cereals under his Uncle P’s food brand.
Snoop Dogg joins a slew of rappers who’ve also worked in the food space. In May, both The Kid Laroi and Kanye West collaborated with McDonald’s, producing for the fast food giant a specialty food order and a reimagined burger package, respectively.
Further diversifying his non-music portfolio, Snoop Dogg last week announced that he’ll star in and produce The Underdoggs, an upcoming comedy film based on the rapper’s experience coaching youth football.