The exclusive clientele for this new venture will be limited to diplomatic staff, who have traditionally relied on importing alcohol in sealed official packages, known as diplomatic pouches. Saudi officials have cited the aim of countering the illicit trade of alcohol as a primary motivation behind this move.

Situated in Riyadh's Diplomatic Quarter, west of the city center, the store's impending opening has garnered attention from international news agencies. According to sources, the establishment is expected to begin operations within weeks, albeit with certain restrictions in place.

Prospective patrons will need to pre-register and obtain government clearance, with strict age and dress code requirements enforced within the premises. Additionally, individuals will be subject to monthly alcohol consumption limitations, with a unique points-based system determining permissible quantities.

While this development signals a shift in Saudi Arabia's approach to alcohol, it's essential to note that these privileges remain exclusive to diplomatic personnel. Ordinary foreigners in the kingdom are not included in the proposed clientele and continue to lack official access to alcohol.

Furthermore, the announcement emphasizes the importance of responsible consumption, given the stringent penalties imposed by current Saudi law for unauthorized alcohol-related activities. In parallel, authorities are reportedly devising a new regulatory framework to regulate alcohol imports and curb illicit exchanges.

These measures align with broader initiatives under "Vision 2030," aimed at modernizing and liberalizing Saudi society under the leadership of Crown Prince Mohammed bin Salman. While neighboring Gulf states operate similar alcohol regimes, Saudi Arabia's move marks a significant departure from its conservative norms.