Spotify has announced its acquisition of Heardle, a music-based trivia game that shot to fame earlier in the year.
In a blog post shared today (July 12), Spotify announced that it has purchased Heardle, though it did not say how much the acquisition cost.
Heardle will remain free and Spotify does not plan to make any fundamental changes to the game, but players will now be able to listen to the full song on Spotify at the game’s conclusion should they so choose.
Spotify’s global head of music Jeremy Erlich has provided some context to the acquisition, stating, “Heardle has proven to be a really fun way to connect millions of fans with songs they know and love and with new songs." and a way to compete with their friends as to who has the best musical knowledge. "
“Since its debut, the game has quickly built a loyal following, and it aligns with our plans to deepen interactivity across the Spotify ecosystem," added Erlich.
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