The clip offers a little over 20 seconds of new music, with a bold, Latin-style guitar lead and a sharp, clap-heavy beat swelling into a fake-out drop while modulated voices chant, “BLACKPINK!”
It also outlines the first few parts of the timeline for BLACKPINK’s new era, re-confirming that the album’s lead single will arrive in August, before the full record is released in September.
A month later, BLACKPINK will embark on an ambitious world tour, which their label, YG Entertainment, has boasted will mark “the largest world tour in the history of a K-pop girl group." At the time of writing, the group – which consists of Jisoo, Jennie, Rosé, and Lisa – has yet to announce dates for the first leg of that tour.
YG Entertainment said in a statement, per Yonhap news agency. "The name for this comeback project is "Born Pink," which implies the identity of BLACKPINK, which is never ordinary and will exude a fatal aura,” YG Entertainment said in a statement.
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