Connect with us

Adidas Created Yeezy Day Without His Consent According To Kanye West

Victorious

Published

on

Follow
ENTERTAINMENT CELEBRITY: Adidas Created Yeezy Day Without His Consent According To Kanye West [New Entertainment Celebrity] » Naijacrawl
Photo: Naijacrawl

Additionally, the rapper claimed that Adidas had developed new colorways, names, and staff members for the Yeezy line without consulting him.



According to Kanye West, Adidas created Yeezy Day, an annual event on which some of the sportswear company's most eagerly anticipated Yeezy sneaker drops are released, without his consent.

In an Instagram message to Complex, West alleged numerous other things about Adidas and their joint brand, in addition to the company's decision to launch Yeezy Day in 2019 without first getting approval from the rapper.

Adidas has also been accused of reviving outmoded shoe styles, selecting names and colorways for the line, hiring staff, and "stealing" Kanye West's aesthetic and choice of materials without his consent.

West also touched on an issue he raised earlier this year when he accused Adidas of making “a fake Yeezy” with the release of their Adilette 22 slide sandals. “When I originally ordered Adidas to make more Yeezy slides, the [general manager] lied to my face and said they didn’t have the capacity,” West writes in the message to Complex.

“Meanwhile Adidas was copying my slides and making their own version of the Yeezy slide,” he adds. “Yeezy is 68 [percent] of Adidas [online] sales. God step in.”

In June, in a since-deleted Instagram post, West shared an image of the Adilette 22 slides—which promptly sold out following their release a month earlier—addressing a message to Adidas CEO Kasper Rrsted.

“I’m not standing for this blatant copying any more,” West wrote. “This is for everyone who wants to express themselves but feels they can’t because they’ll [lose] their contract or be called crazy,” he continued, adding that the shoes represented “the disrespect that people in power have for talent”.

West was drawing comparisons between the Adilette and his own Yeezy Slide line, which he launched in late 2019. Both shoes feature a similar lightweight, slip-on design and come in an earthy, beige tone. Adilettes are also slightly cheaper at $55 (£45), while Yeezy Slides retail for $10 (£8) more.

West partnered with Adidas under the Yeezy banner in late 2013, with their first collection debuting in 2015. Under the terms of West’s contract with Adidas, the rapper retains full ownership of the Yeezy brand and has complete creative control over the products released under the brand.

In other Ye news, Chaka Khan has claimed that West never told her he was going to pitch-shift her voice when he sampled her 1985 song "Through The Fire" on his 2003 debut single, "Through The Wire". The singer added that she was “upset about sounding like a chipmunk”.

Last month, the rapper appeared onstage at Rolling Loud Miami, despite having cancelled his headline slot there less than a week earlier. Kid Cudi had replaced West on the bill shortly ahead of it taking place, but West nevertheless joined Lil Durk during his set to perform their recent Cardi B collaboration ‘Hot Shit’ along with West’s ‘Father Stretch My Hands Pt. 1.’

Click Here To Comment




Ojo Sunday Victor, A Professional Graphics Designer, and a skilled Content Writer in Entertainment, News and Sport Update.!An Undergraduate in Ladoke Akintola University of Technology (LAUTECH, Ogbomoso). Read More

Continue Reading
Click to comment

Be first to comment


Leave a Reply

Your email address will not be published. Required fields are marked *

Grammy created ‘Best African Music Performance’ category because of me – Burna Boy boasts

Victorious

Published

on

ENTERTAINMENT CELEBRITY: Grammy created ‘Best African Music Performance’ category because of me – Burna Boy boasts [New Entertainment Celebrity] » Naijacrawl
Photo: Naijacrawl
Nigerian afrofusion singer Damini Ogulu, aka Burna Boy, has insinuated that the Recording Academy added the new “Best African Music Performance” category to the Grammys because of him.Burna Boy, whose album ‘Twice As Tall’ won the “Best Global Music Album’ category at the 63rd Grammy Awards, said he feels “responsible” for the creation of the new African music category.The self-styled “African Giant” stated this in a recent interview with the Los Angeles Times.He, h...
Continue Reading

Kanye West And John Legend Part Ways Because West Supports Trump

Victorious

Published

on

ENTERTAINMENT CELEBRITY: Kanye West And John Legend Part Ways Because West Supports Trump [New Entertainment Celebrity] » Naijacrawl
Photo: Naijacrawl
Kanye West's 2020 White House campaign and support for former President Donald Trump led John Legend to sever his friendship with him.Because "we publicly disagreed on his running for office and supporting Trump," Legend was no longer able to give the friendship the "green light."The singer-songwriter said they weren't "friends as much as we used to be" during an interview with David Axelrod on CNN's "The Axe Files" podcast.While Trump was president, the West gave h...
Continue Reading

Throwback Video Of Kanye West Predicting His Own Downfall Resurfaces || Watch!

Victorious

Published

on

ENTERTAINMENT CELEBRITY: Throwback Video Of Kanye West Predicting His Own Downfall Resurfaces || Watch! [New Entertainment Celebrity] » Naijacrawl
Photo: Naijacrawl
It might appear as though Kanye West foresaw his own failure.Social media is buzzing about a video that recently surfaced of the former billionaire discussing his potential defeat.Ye mentions in the video that it took Steve Jobs five years to fall before he could climb back up the ladder. He said, relating the situation to himself:Formerly known as Kanye West, Kanye is no longer the wealthiest black man in America; instead, he lives on the streets. However, wait 2,...
Continue Reading

Latest


Download Naijacrawl App today

Fastest way to read on the go

Download the Naijacrawl App.