Nigerian hip-hop artist OdumoduBlvck recently shared insights into his music approach, revealing a strategic shift towards creating commercially successful records tailored to Nigerian audiences.

In a recent podcast interview, he expressed his capability to deliver core hip-hop akin to American icon Eminem but opted for a more accessible style due to perceived audience preferences.

According to OdumoduBlvck, Nigerian music enthusiasts predominantly favor melodic tunes over intricate rap verses. He acknowledged the challenge of making Nigerian rap appealing and relatable to a broader audience. Drawing inspiration from Wizkid's success in transforming R&B in Nigeria, OdumoduBlvck aims to inject excitement into Nigerian rap.

He emphasized the need to simplify his lyrical content to resonate with listeners instantly, likening his approach to crafting catchy nursery rhymes. By "dumbing down" his rap style, OdumoduBlvck aims to ensure his music connects effortlessly with his audience, eliminating the need for complex interpretations.

While acknowledging his ability to deliver hardcore rap reminiscent of Eminem, OdumoduBlvck prioritizes creating music that resonates with his Nigerian audience. He believes that adopting a more accessible and engaging rap style aligns better with local tastes and preferences.

In summary, OdumoduBlvck's strategic adaptation of his rap style reflects a nuanced understanding of the Nigerian music landscape, with a focus on creating commercially viable and audience-friendly records.