According to her "Everyone wants the community to be safe, and the more opportunity we have and that they have and the support that we help give them, the safer everyone will be," Kardashian West told an East Room crowd. She announced a ride-sharing program to help former prisoners get transportation to job interviews, work and other events.

President Donald Trump pronounced himself a fan of Kardashian West's advocacy, declaring, "I guess she's pretty popular." Kardashian West, who has been advocating for criminal justice reform issues, tweeted a video of herself en route to the event Thursday afternoon.

"I am heading to the White House to speak at the second chance hiring and reentry event," she said, adding in another tweet that she was "honored to be a part of the announcement that the administration and the private sector are stepping up to create opportunities for these men and women to succeed once home."