BET launched late last year as a partnership with the international men’s magazine, Maxim, known for its sexy lifestyle brand.

Maxim announced the partnership with the female rap icon over “the future of lifestyle betting,” as they look to broaden their audience and invite more women into the fold.

Minaj will be the creative director of Maxim Magazine and a special advisor to MaximBET. The "Do" rapper and media mogul will be actively involved in the company’s plan for internet gambling. The company operates in Colorado with market access in 11 U.S. states.

“Nicki is best known around the world as a mega superstar, but we know her as a brilliant businesswoman,” said Daniel Graetzer, MaximBET CEO.

He added that her role as a strategic advisor would be invaluable.

“She’s built one of the most powerful brands in the world, her own, and she’s applying that same savvy and creativity to our lifestyle sports betting brand.”

Betting is becoming a big hustle for rappers and celebrities, with Drake announcing his new crypto betting platform partnership with a 40-second video featuring fireworks, tropical beach sunsets, and lavish partying. Behind the sizzle, there are questions about the legality of the venture and how harmful crypto betting can be to Drake’s loyal fans.